MaISON GUILHEM

BRANDING & WEBDESIGN

Automne Studio crafted the complete identity of Maison Guilhem, from the wine labels and website to the catalogue and other print assets. The logo is an MG monogram in which the two letters shape a double face inspired by the Roman god Janus, a nod to duality and to the opposing winds so characteristic of the Cabardès terroir of the Languedoc. A bespoke typeface was created specifically for the logo.

Maison Guilhem is a French family-owned vineyard committed to sustainable agriculture, located near the medieval city of Carcassonne. Rooted in its land and focused on the future, it produces high-quality wines with deep respect for nature, passing a passion for wine from one generation to the next.

Black bottle of Le Roc de Marie red wine on a grapevine trunk, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Blank off-white textured paper, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Golden Maison Guilhem logo, M and G monogram in which the two letters shape a double face inspired by the Roman god Janus, branding and editorial project by Automne Studio.
Macro close-up of a green vine leaf, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.

“ThE god JANus sYMboLises thE duaLity oF the wiNds that sweep FiERceLY acRoss thE heights oF the CAbaRdès”

Jean Guilhem — Founder

White Maison Guilhem logo, French vineyard, branding and editorial project by Automne Studio.
White Maison Guilhem logo, French vineyard, branding and editorial project by Automne Studio.
White Maison Guilhem logo, French vineyard, branding and editorial project by Automne Studio.
Maison Guilhem presentation featuring a stylized M and G monogram alongside a two-headed Roman god Janus bust, branding and editorial project by Automne Studio.
Close-up of layered, weathered grapevine stock, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Four Maison Guilhem wine bottles: Le Roc de Marie premium red wine, La Coulée de Grambaud red wine, La Croix de la Lauze Chardonnay, Anna Rosae rosé wine, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Four Maison Guilhem wine bottles: Le Roc de Marie premium red wine, La Coulée de Grambaud red wine, La Croix de la Lauze Chardonnay, Anna Rosae rosé wine, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Rows of red wine bottles labeled Le Roc de Marie Syrah Vieux Grenache 2018, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Four Maison Guilhem wine bottles: Le Roc de Marie premium red wine, La Coulée de Grambaud red wine, La Croix de la Lauze Chardonnay, Anna Rosae rosé wine, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Close-up of wine corks stamped Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Close-up of a Maison Guilhem Le Roc de Marie Syrah Vieux Grenache red wine bottle, Pennautier 2018, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Typography and branding presentation for Maison Guilhem wines, featuring the Redisturbed, Montserrat, and Vegetal typefaces, branding and editorial project by Automne Studio.

“Wines FuLL oF chARactER, boRN oF A wiLd and FeRAL teRRoir“


Jean Guilhem — Founder

Close-up of green grapevine leaves and curling tendrils growing along a vineyard trellis, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Typography logo design exploration for Maison Guilhem, showing stylized wordmarks, letterforms, and construction grid sketches, branding and editorial project by Automne Studio.
Typography logo design exploration for Maison Guilhem, showing stylized wordmarks, letterforms, and construction grid sketches, branding and editorial project by Automne Studio.
Typography logo design exploration for Maison Guilhem, showing stylized wordmarks, letterforms, and construction grid sketches, branding and editorial project by Automne Studio.
Typography logo design exploration for Maison Guilhem, showing stylized wordmarks, letterforms, and construction grid sketches, branding and editorial project by Automne Studio.
Typography logo design exploration for Maison Guilhem, showing stylized wordmarks, letterforms, and construction grid sketches, branding and editorial project by Automne Studio.
Maison Guilhem winery brochure overview, branding and editorial project by Automne Studio.
Maison Guilhem French quote “Nous avons changé de siècle mais nous n’avons changé ni l’amour, ni la passion du vin,” with a gold emblem and white floral illustration, branding and editorial project by Automne Studio.
Maison Guilhem French quote “Nous avons changé de siècle mais nous n’avons changé ni l’amour, ni la passion du vin,” with a gold emblem and white floral illustration, branding and editorial project by Automne Studio.
Maison Guilhem French quote “Nous avons changé de siècle mais nous n’avons changé ni l’amour, ni la passion du vin,” with a gold emblem and white floral illustration, branding and editorial project by Automne Studio.
Open booklet titled “Trois Vents”, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Rows of lush green grapevines growing in a vineyard, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Close-up of a dark purple grape covered in water droplets, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Black-and-white old photograph of the Guilhem family posing with farm equipment in a vine, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.

“The LANd is cuLtivated with passioN and cARE, Letting the wiNes capture thE tRUE EssencE oF this untAMEd NatuRe”

Maison Guilhem

Gold stylized Occitan cross logo, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.
Panoramic view of the village of Aragon in the south of France, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.

Design services
Branding
Editorial Design
Packaging
Webdesign

Related
www.maisonguilhem.com

Collaborators
Web Development: Thomas Klapper

Photo credits
©Automne Studio, ©Jean Guilhem

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