ILLUSTRATION & BRANDING

gReeN
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Automne Studio designed the insect illustrations and the visual identity for the Green House Collection by Moooi, presented at Milan Design Week 2024. These unique drawings are a part of the new collection of Moooi Wallcoverings and Carpets, creating a narrative of eternal beauty.

For over 20 years, Moooi has inspired and seduced the world with sparkling and innovative designs. Moooi is named after the Dutch word “mooi” for beautiful. The third “O” in the brand name stands for an extra value in terms of beauty and uniqueness.

Cocinella, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Cocinella, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Cocinella pattern, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Green House Collection logo for Moooi, illustration and branding project by Automne Studio.

C O L L E C T I O N

Pattern Coccinella Bella Jacquard, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Cocinella, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Golden beetle wip, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Golden beetle wip, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Golden beetle wip, Green House Collection by Moooi, illustration and branding project by Automne Studio.

“WheRE NAtuRe Meets imagiNAtion, evERY insect bEcomes a tiNY woRk oF aRt, wEAviNg a story oF EteRNAl bEAUty”

Pattern black beetle wip, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Techno Bee, Green House Collection by Moooi, illustration and branding project by Automne Studio.

Moooi – Green House Collection

Silk warn, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Silk warn, Green House Collection by Moooi, illustration and branding project by Automne Studio.

“A woRLd oF deLicAte wondERs, unexpEcted Forms, and tiMeLEss NATURaL ELegance”

Moooi – Green House Collection

Close-up of pattern Silk Bombis, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Techno Bee, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Techno Bee, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Lace Spider, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Lace Spider, Green House Collection by Moooi, illustration and branding project by Automne Studio.

Photo credits
©Automne Studio, ©Moooi

Design services
Illustration

Related
www.moooi.com
www.arte-international.com

More PROJECTS

Black-and-white Moooi x Spalding basketball, with the Marcel Wanders’ iconic Monster graphics, illustration project by Automne Studio.
Close-up of the Decorté Emblem on a pale pink paper, branding by Automne Studio.
Overview of the Moooi book, editorial project by Automne Studio.
Close-up of clusters of ripe dark blue grapes, Maison Guilhem, French vineyard, branding and editorial project by Automne Studio.

Moooi x Spalding, Monster Basketball —  Illustration

Decorté Emblem — Branding

Moooi Books — Editorial Design

Pattern Moooi Aqua Flora Tigerlily, pattern design and illustration project by Automne Studio.
Botanical illustration of Extinct Plants Home Fragrance Collection by Moooi, illustration, packaging and visual identity by Automne Studio.
Indulge textured white plate, Sarah-Linda, sensual tableware, branding, web design and editorial project by Automne Studio.

Moooi Carpets Collection — Pattern Design & Illustration

Maison Guilhem — Branding

Moooi Extinct Plants — Illustration & Packaging

Sarah-Linda , Sensual Tableware — Branding