TYPOGRAPHYDaciA
EscApe
Selected through a french national competition, the “Escape” typographic design was exclusively created by Automne Studio for the Dacia Sandero Stepway in a very limited edition of only 400 units. The winning design was presented at the prestigious Paris Motor Show 2018, where over 100,000 visitors cast their vote. “Escape” came out as the winner with nearly 38,000 votes.
The car features bold and minimalist “Escape” graphics on the bonnet and B-pillars, evoking a sense of lightness and speed. A unique roof design, and interrupted white stripes on the mirror caps deliver a final touch of character.
“EscAPE, A MiNimaList tYpogRAphic design EvoKing A sEnse oF FLight & speed”
Dacia — Escape edition
“FRagMeNt bY FRAgMEnt, Speed LiFts EveRY LEtteR iNto wEightLess FLight”
Dacia — Escape edition
Design services
Typography
Photo credits
©Automne Studio,
©Dacia France