TYPOGRAPHY

DaciA
EscApe

Selected through a french national competition, the “Escape” typographic design was exclusively created by Automne Studio for the Dacia Sandero Stepway in a very limited edition of only 400 units. The winning design was presented at the prestigious Paris Motor Show 2018, where over 100,000 visitors cast their vote. “Escape” came out as the winner with nearly 38,000 votes.

The car features bold and minimalist “Escape” graphics on the bonnet and B-pillars, evoking a sense of lightness and speed. A unique roof design, and interrupted white stripes on the mirror caps deliver a final touch of character.

Top-down view of a black Dacia Sandero Escape Limited Edition, typography by Automne Studio.
Top-down view of a black Dacia Sandero Escape Limited Edition, typography by Automne Studio.
Close-up of a black Dacia Sandero Escape Limited Edition, typography by Automne Studio.

“EscAPE, A MiNimaList tYpogRAphic design EvoKing A sEnse oF FLight & speed”

Dacia — Escape edition

Close-up of a black Dacia Sandero Escape Limited Edition, typography by Automne Studio.
Close-up of a black Dacia Sandero Escape Limited Edition, typography by Automne Studio.
Close-up of a black Dacia Sandero Escape Limited Edition with roof rails, typography by Automne Studio.
Close-up of a black Dacia Sandero Escape Limited Edition with roof rails, typography by Automne Studio.

“FRagMeNt bY FRAgMEnt, Speed LiFts EveRY LEtteR iNto wEightLess FLight”

Dacia — Escape edition

Black-and-white ESCAPE illustration for Dacia Sandero Escape Limited Edition, typography by Automne Studio.

Design services
Typography

Related
www.creapills.com
www.x.com/dacia_FR

Photo credits
©Automne Studio,
©Dacia France

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