ILLUSTRATION & BRANDING

Extinct
ANIMALs

Automne Studio designed the Extinct Animals family and its visual identity for Moooi, a collection of unique drawings of forgotten animal species presented at Milan Design Week 2022. This family is part of the new collection of fabrics, leathers, wallcoverings and carpets that bring the Extinct Animals back to life.

For over 20 years, Moooi has inspired and seduced the world with sparkling and innovative designs. Moooi is named after the Dutch word “mooi” for beautiful. The third “O” in the brand name stands for an extra value in terms of beauty and uniqueness.

Scarf Memento Moooi Medley Dawn, Extinct Animals family, illustration and visual identity by Automne Studio.
Logo Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.

“A ReaLM oF quiet aNd RomANtic sophistication, A tapestRY oF REFiNed
and elegant FLoRA & FAuNa”

Extinct Animals Collection

Framed vintage illustration of an indigo macaque monkey surrounded by dark blue fabric with orange botanical patterns
Monkey Sit, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Scarf Memento Moooi Medley Dawn, Extinct Animals family, illustration and visual identity by Automne Studio.
Golden tiger, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Golden tiger, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Close-up scarf Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Pogo goat, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Pogo goat, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Wallpaper Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Wallpaper Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Mimic moth, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Mimic moth, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Close-up pattern Mimic moth, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Mimic moth, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Dandelion Cranes, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Dandelion Cranes, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Pattern Memento Moooi Medley Dawn, Extinct Animals family, illustration and visual identity by Automne Studio.
Queen Cobra, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Queen Cobra, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Pattern Memento Moooi Medley Dusk, Extinct Animals family, illustration and visual identity by Automne Studio.
Close-up scarf Pogo goat, Memento Moooi Medley, Extinct Animals family, illustration and visual identity by Automne Studio.
Pattern Memento Moooi Medley Dawn, Extinct Animals family, illustration and visual identity by Automne Studio.
Pattern Memento Moooi Medley Twilight, Extinct Animals family, illustration and visual identity by Automne Studio.

“DEpicted aMidst thE soFtest oF FLuFFy cLouds, thEY coNtinue thEiR ceLebRAtioN oF LiFe”

Moooi

Cloistered Dove, The Nesting Room, Extinct Animals family, illustration and visual identity by Automne Studio.
Cloistered Dove, The Nesting Room, Extinct Animals family, illustration and visual identity by Automne Studio.
Hypnotic Owl, The Nesting Room, Extinct Animals family, illustration and visual identity by Automne Studio.
Hypnotic Owl, The Nesting Room, Extinct Animals family, illustration and visual identity by Automne Studio.
Reiki Rhea, The Nesting Room, Extinct Animals family, illustration and visual identity by Automne Studio.
Reiki Rhea, The Nesting Room, Extinct Animals family, illustration and visual identity by Automne Studio.

Design services
Illustration

Related
www.moooi.com
www.moooiceramicsurfaces.com
www.arte-international.com
www.abkgroup.it

Photo credits
©Automne Studio, ©Moooi

More PROJECTS

Moooi x EveryHuman fragrance bottle, packaging and branding project by Automne Studio.
Black-and-white Moooi x Spalding basketball, with the Marcel Wanders’ iconic Monster graphics, illustration project by Automne Studio.

Moooi x Every Human — Packaging

Moooi x Spalding, Monster Basketball — Illustration

Golden beetle wip, Green House Collection by Moooi, illustration and branding project by Automne Studio.
Pattern Moooi Aqua Flora Tigerlily, pattern design and illustration project by Automne Studio.
Botanical illustration of Extinct Plants Home Fragrance Collection by Moooi, illustration, packaging and visual identity by Automne Studio.
Close-up painted portrait of the Flourish poster for Kehinde Wiley’s at Museum Van Loon in Amsterdam, Illustration and pattern by Automne Studio.
Black-and-white ESCAPE illustration for Dacia Sandero Escape Limited Edition, typography by Automne Studio.

Dacia Escape — Typography

Moooi Extinct Plants — Illustration & Packaging

Flourish, Kehinde Wiley x Museum Van Loon — Graphic Design

Moooi Green House — Illustration & Branding

Moooi Carpets — Pattern Design & Illustration